Shopper
Nestle Cereals
Bring the Cheer
To promote Nestle Cereals’ sponsorship of the Paralympics in Paris, we designed an on-pack promotional campaign through which consumers could enter to win a trip to the Paralympicsonce they had purchased a pack of Nestle Cereals. We worked with Paralympians Colin Judge and Richael Timothy, shooting and editing content for sharing across VOD and social platforms. In addition to this, we rolled out POS design across multiple retailers to increase visibility of the campaign in stores.
Experiential
Club
The Fear is Real
Our Club Orange Halloween campaign ‘The Fear Is Real’ was brought to life through a well-known character The Fear, a ‘murder’ van we took out to a multitude of locations including the UCD Halloween Ball and The Nightmare Realm in 2024. We created the visual identity of the campaign, rolled artwork out to OOH assets which could be seen across 6-sheets, t-sides and even a lift takeover in Dundrum. We also storyboarded and shot video content for sharing across social platforms including Instagram and TikTok.
Lynx
Fine Fragrances
For Lynx’s Fine Fragrance launch, we introduced the new fine scents to consumers through trial, experiential and sampling activity. Lynx Fine Fragrance range smells Finer than the Finest Fragrances, so we put that to the test by dispersing the scent out to consumers at each sampling location. Consumers were asked to guess the fine fragrance, with the majority assuming the scent was an expensive aftershave. We visited college campuses, commuter locations, shopping centres, city centres and even tested the theory at Gamerfest!
Petits Filous
Mischief Makes Us
To launch the NPD Vitamin Rich product we created a 10×10 Mischief Maker. This was a walk through popup where kids could step in and let their Little Rascals side out (without getting in trouble of course!).
From drawing on the walls, painting on their hands and leaving hand prints & making funny faces would normally drive parents wild however in our mischief maker its not only allowed but is celebrated.
This special build won the APMC Grand Prix!
Madri
Discover The Soul of Madrid
Bringing the essence of Madri Excepcional to life in targeted On Trade venues through an engaging experiential campaign built across the 3 brand pillars of Street art – Street food – Street Music. Discover the Soul Of Madrid immersed consumers into the contemporary Madrid world of Madri Excepcional. Consumers were invited to enjoy a complimentary Madri with street food pairing and some epic live music uniquely profiled to represent the brand and the specific venue.
Events
Haggen-Dazs
The Taste of Summer
From Salted Caramel to Vanilla, Haagen-Dazs is truly an indulgent taste experience! So, it was only right that we showcased this delectable brand at two iconic locations throughout the summer.
We kicked off this campaign with a bespoke Haggen-Dazs pop up shop in Arnotts bringing the most fashionable ice cream and Dublin’s home of fashion together for 6 weeks! We then secured the VIP sponsorship and activated at the 2025 Taste of Dublin event.
London Essence
Taste of Dublin
Insight negotiated and secured the contract for London Essence to become the exclusive tonic at Taste Of Dublin 2024. This also included exclusive tonic pouring rights at all bars at the event. In addition to designing and constructing the feature Insight also managed all entertainment in the bar throughout the weekend including DJs and solo artists. Additionally, the agency also facilitated the London Essence events that also took place in the venue throughout the weekend.
Advertising
Yoplait
Always Believe
An inspirational advertising campaign developed to generate awareness of Yoplait’s sponsorship of the LGFA. Research had indicated that half of girls give up sport by the age of 13 believing themselves to be not good enough. Always Believe sought to empower young adolescent girls to overcome their fears and obstacles by allowing them to consider what’s possible if they believe in themselves. The campaign was rolled out across outdoor, OOH and online media.
