shopper
Yoplait SKYR
This is Breakfast
The “This Is Breakfast” campaign was a year-long integrated marketing campaign, featuring a dynamic roadshow aimed at office workers and commuters. Popping up around Dublin at Grand Canal Station and various Dublin offices, and even doing the Night Run, showcasing Skyr’s protein-rich recovery benefits. Becoming the Official Yogurt Sponsor of the Irish Open, we activated at the 4th and 16th holes handing out breakfast bowls to passing spectators.
Nestle Cereals
Bring the Cheer
To promote Nestle Cereals’ sponsorship of the Paralympics in Paris, we designed an on-pack promotional campaign through which consumers could enter to win a trip to the Paralympicsonce they had purchased a pack of Nestle Cereals. We worked with Paralympians Colin Judge and Richael Timothy, shooting and editing content for sharing across VOD and social platforms. In addition to this, we rolled out POS design across multiple retailers to increase visibility of the campaign in stores.
