experiential
Sure
Whole Body Deo
The Sure Whole Body Deo campaign was designed to be a bold, engaging experience that challenged conventional perceptions of deodorant use. At its heart was the interactive “Sniff the Bits” message, encouraging consumers to dive nose-first into a sensory journey that explored the full potential of all-over body odour protection. With eye-catching displays and strategically placed scent diffusers activated by motion sensors, we turned consumer curiosity into an educational adventure.
Club
The Fear is Real
Our Club Orange Halloween campaign ‘The Fear Is Real’ was brought to life through a well-known character The Fear, a ‘murder’ van we took out to a multitude of locations including the UCD Halloween Ball and The Nightmare Realm in 2024. We created the visual identity of the campaign, rolled artwork out to OOH assets which could be seen across 6-sheets, t-sides and even a lift takeover in Dundrum. We also storyboarded and shot video content for sharing across social platforms including Instagram and TikTok.
Lynx
Fine Fragrances
For Lynx’s Fine Fragrance launch, we introduced the new fine scents to consumers through trial, experiential and sampling activity. Lynx Fine Fragrance range smells Finer than the Finest Fragrances, so we put that to the test by dispersing the scent out to consumers at each sampling location. Consumers were asked to guess the fine fragrance, with the majority assuming the scent was an expensive aftershave. We visited college campuses, commuter locations, shopping centres, city centres and even tested the theory at Gamerfest!
Petits Filous
Mischief Makes Us
To launch the NPD Vitamin Rich product we created a 10×10 Mischief Maker. This was a walk through popup where kids could step in and let their Little Rascals side out (without getting in trouble of course!).
From drawing on the walls, painting on their hands and leaving hand prints & making funny faces would normally drive parents wild however in our mischief maker its not only allowed but is celebrated.
This special build won the APMC Grand Prix!
Madri
Discover The Soul of Madrid
Bringing the essence of Madri Excepcional to life in targeted On Trade venues through an engaging experiential campaign built across the 3 brand pillars of Street art – Street food – Street Music. Discover the Soul Of Madrid immersed consumers into the contemporary Madrid world of Madri Excepcional. Consumers were invited to enjoy a complimentary Madri with street food pairing and some epic live music uniquely profiled to represent the brand and the specific venue.
